The colour is very vibrant and easy to apply. Takes to bleached hair quickly and lasts for a few washes with normal shampoo and conditioner. I like that it doesn't stain hands/skin super quickly so I can reapply in the shower for a quick vibrancy boost. Will definitely be buying again. Note: I bought 68,69 and 70 in the reds and they aren't noticeably different colours when applied but they still look good.

After using Artic fox in my hair for the past year and needing to redo my hair a little more often than I like I decided to take a chance on this one. I’m not disappointed! It’s been two months and my hair is the perfect color I wanted. It does bleed for a while but the color is still vibrant without touch up! I will definitely use this product again! My hair was left healthy and soft!

I absolutely love this! It's the first time I've ever tried this brand. I'm actually pretty impressed. First of all the color is beautiful, bright red. It's easy to use as you don't need developer. I have damaged, over processed hair from bleaching and dying my hair purple constantly. It covered my faded purple very nicely and is lasting a long time. Also it wasn't strong chemically smelling like others and made my hair really soft. I'm definitely buying this again!

Perfect semi permanent hair dye. This is the 3rd colour I’ve used of this brand and put the dye over faded blue and purple split dye. The blue side went purple and over the purple it went the same colour as the bottle. The best hair dye I’ve ever used. East to apply. I have a lot of hair. I went through a bottle and a bit just because I wanted to make sure I covered the blue. Love the smell. Love how easy it is to wash out and off skin. It’s obviously gonna fade after a few washes. Normally lasts about 10 washes for me but I have rather damaged hair so that’s to be expected. Recommend this to everyone.

this stuff is AMAZING!! So I have been on the grey silver hair trend (well trying to get there at least) lol and the stuff is a lifesaver! I couldn't get the darn brass out of my hair and it was driving me crazy! tried almost everything! My last option was toning but after all the bleaching I didn't want to use chemicals... this saved my life and turned my pale yellow to a beautiful silver after one wash with a little bit in my shampoo! then I shadow tried with it full strength! no brass slightly profile like I wanted (only in the sun and thats because I left it on as little longer to achieve the purple silver look). I also used it on my son because w bleached his mohawk twice but was still orange like really orange! one freaking wash with a purple shampoo I made ... Morethis stuff is AMAZING!! So I have been on the grey silver hair trend (well trying to get there at least) lol and the stuff is a lifesaver! I couldn't get the darn brass out of my hair and it was driving me crazy! tried almost everything! My last option was toning but after all the bleaching I didn't want to use chemicals... this saved my life and turned my pale yellow to a beautiful silver after one wash with a little bit in my shampoo! then I shadow tried with it full strength! no brass slightly profile like I wanted (only in the sun and thats because I left it on as little longer to achieve the purple silver look). I also used it on my son because w bleached his mohawk twice but was still orange like really orange! one freaking wash with a purple shampoo I made with this (a little stronger than the one I made for my hair since his was so orange) and we got a beautiful silver!! I'm 1 wash!! no more expensive purple shampoo for me baby! I got one bottle and have made 3 batches of purple shampoo, shadow ripped my hair fill strength 4 times and still have over half a bottle left! My go to and will always keep it stocked in my house!! totally recommend if having title getting brass out or arrived orange after bleaching and don't want to bleach again!

Adore semi-Permanent is my all-time favorite.

I love so much about Adore's Semi-Permanent hair color. I always look for products without chemicals in my cosmetics because I want safe products. This Adore hair dye was perfect because it didn't have any ammonium, peroxide, or alcohol in it. There's no smell from this product and it's freeing knowing there's no obnoxious smell from this. I used the Adore Crimson hair color and I totally love it! This is the only kind of safer dye I use now and covers my hair well without those chemicals previously mentioned above in it.

Does exactly what a semi-permanant dye should

I bought this to use around once a week in the shower before shampooing to refresh my colour between the proper permanent dyes. And it honestly works perfectly. It grabs onto the hair well (but it isn't fluorescent unless you're super blonde probably), and hasn't stained my pillowcases. It's obviously not going to work on natural hair unless it's light though, so don't expect it to magically lighten your hair.

Fabulous, I stock up on it as its an oustanding product!

I've bought this so many times, its fantastic. Make sure you apply to non-conditioned hair, and follow directions, you're meant to put heat on it for at least twenty minutes. Put it on your roots first as they'll grab less color than ends, then maybe 20 minutes later work your way down to the ends. You can dilute the color with conditioner or buy their crystal clear color which is a clear glaze and use that. If your hair isn't bleached blonde, you will have to keep it on for a couple of hours after you've applied heat. If your hair is natural blonde, it won't take as well as bleached as the cuticle of your hair will be too smooth. - it will work but use heat and keep it on for a few hours.

Very impressed!

It’s a gorgeous colour, I also purchased another colour too! I was a little worried to use it because it was a different consistency to the other direct dyes I use (maintaining light pink hair is a pain) but I really enjoyed it actually. Instead of a solid colour, it was actually clear/translucent pink. It has great pigmentation and gave me exactly what I was wanting. My only issue is that the bottle was smaller so I had to buy multiple, but for the price it’s definitely reasonable.