About this item 100% Vegan & Cruelty Free. Our formulation is based on natural ingredients. Proudly Made in USA. Natural 100% organic coconut oil, natural yuzu-cranberry fragrance and natural preservative. Iroiro does not contain toxic, petro-based chemicals and synthetic preservatives. Long lasting, easy-to-apply cream based color with extra conditioning for softer hair. Easy-to-use and eco-friendly pouch with tamper-proof cap. Available in 4oz and 8oz.