Our new, natural-ingredient-based formulation is free of peroxide, ammonia, PPD, alcohol, and toxic and harsh ingredients, thus helping to ensure damage-free extra conditioning results with brilliant color. Our colors contain natural certified organic coconut oil for extra conditioning, as well as natural preservatives and natural Yuzu- cranberry fragrance. Product Features 100% Vegan & Cruelty Free. Our formulation is based on natural ingredients. Proudly Made in USA. Natural 100% organic coconut oil, natural yuzu-cranberry fragrance and natural preservative. Iroiro does not contain toxic, petro-based chemicals and synthetic preservatives. Long lasting, easy-to-apply cream based color with extra conditioning for softer hair. Easy-to-use and eco-friendly pouch with tamper-proof cap. Available in 4oz and 8oz.