There is no way I can fully explain how awesome this product line and company really is!! They are small, indie brand that is in Texas. The quality is the best I have ever used and so not expensive. You can really get creative mixing the dyes or just using them straight. There are tons of colors to pick from; neons that are uv reactive even. Yeah!! Easy to use so even a novice can color their hair at home. Salon quality and seriously worth even buying it online and bringing it to a stylist to use on your hair. I have actually done that lol the pigment lasts forever and people compliment me even when it has faded a bunch after a good 6 months to even a year after dying it. They always want to know how they too can get it lolPlus the ingredients are safe enough you ... MoreThere is no way I can fully explain how awesome this product line and company really is!! They are small, indie brand that is in Texas. The quality is the best I have ever used and so not expensive. You can really get creative mixing the dyes or just using them straight. There are tons of colors to pick from; neons that are uv reactive even. Yeah!! Easy to use so even a novice can color their hair at home. Salon quality and seriously worth even buying it online and bringing it to a stylist to use on your hair. I have actually done that lol the pigment lasts forever and people compliment me even when it has faded a bunch after a good 6 months to even a year after dying it. They always want to know how they too can get it lolPlus the ingredients are safe enough you can put it on dry hair and leave it overnight. Yes!! No bad chemicals, amazing smell, a little goes a long way, locally made in the USA, Vegan, inexpensive with premium results... i swear i could go on and on. Just try it!!!Follow them on instagram too

It says it doesn't have the harsh chemicals, but I had so much hair come out during and after application. U was scared to do my entire head. It is very pigmented, I just did my front to my ears. It looked like a neon pink which I didn't use shampoo after. I washed it 2 x with dawn turned it into the perfect pink I wanted. Very light pastel pink. I would say try if you want that color. But I don't need no more damage to my hair.

💜💙💜💙💜💙💜 if you love color and never want it to come out then iroiro is for you! Honestly love this product. I'm always looking for fun fashion colors that stay longer than a month and this was definitely it. The blues pinks are for life so use with caution! My hair is very faded now but the whole fade process was actually very pretty compared to other dyes I've used. Gonna throw in some purple soon. Careful it does stain. It's very conditioning. Always buy more than you need to ensure you fully cover and whatever is left just make a leave in conditioner for touch ups. Definitely will be repurchasing. Price is a bit much but first time purchase online you get 25%off. The pics are from March this year to now December.

The color of this IROIRO semi permanent black dye is perfect, it's a vibrant black with blue undertones. It smells kind of gross in my opinion but maybe to others it doesn't. It didn't stain my scalp like other dyes. For the application, since it's semi permanent and non damaging, I leave it in overnight for the maximum color. The problem I have with this dye is that it does not last long, even if you use sulfate free color safe shampoo. This dye also put me in a very weird hair situation, it seemed to stain my hair so badly that color remover would not get it out completely, leaving me looking like a calico cat because the color removal was kind of spotty--it worked in some spots and others not. Do your research if you're going into Sally's, I was pretty much ... MoreThe color of this IROIRO semi permanent black dye is perfect, it's a vibrant black with blue undertones. It smells kind of gross in my opinion but maybe to others it doesn't. It didn't stain my scalp like other dyes. For the application, since it's semi permanent and non damaging, I leave it in overnight for the maximum color. The problem I have with this dye is that it does not last long, even if you use sulfate free color safe shampoo. This dye also put me in a very weird hair situation, it seemed to stain my hair so badly that color remover would not get it out completely, leaving me looking like a calico cat because the color removal was kind of spotty--it worked in some spots and others not. Do your research if you're going into Sally's, I was pretty much ambushed by the employees and they managed to talk me into buying this which is very regrettable, I'll stick with Manic Panic over this stuff.

After opening the container (which is very nice btw, its eco friendly apparently), I was greeted with a wonderful smell which was the dye. It smells like coconut (which it has in it) and when using it, its very creamy and easy to apply. Sadly, this is all I have to say that is good about this product.The dye barely stains your hand and while yes, that is indeed good for my hands, it was not good for my hair.I made sure that I had gotten all of the dye evenly into my hair , but when rinsing after about two hours (I do this with semi permanents, usually helps make it last longer.) ... Oh dear god. It . was. Patchy.I admit, I may have messed up somehow along the way, but I read the instructions and after seeing that it is the same as any other dye I use, I washed ... MoreAfter opening the container (which is very nice btw, its eco friendly apparently), I was greeted with a wonderful smell which was the dye. It smells like coconut (which it has in it) and when using it, its very creamy and easy to apply. Sadly, this is all I have to say that is good about this product.The dye barely stains your hand and while yes, that is indeed good for my hands, it was not good for my hair.I made sure that I had gotten all of the dye evenly into my hair , but when rinsing after about two hours (I do this with semi permanents, usually helps make it last longer.) ... Oh dear god. It . was. Patchy.I admit, I may have messed up somehow along the way, but I read the instructions and after seeing that it is the same as any other dye I use, I washed (shampoo, no conditioner) and dried my hair and put in the dye. My bleached hair was certainly blonde enough, so I honestly do not see what went wrong.When rinsing out the color, the water turned.. Grey? And for the next few washes, it did that until it finally started coming out as blue. another thing I had noticed was that after rinsing my hair.. It smelled strongly of chemicals. not a bleach smell, but a foul gas like smell. (it DID come from my hair) and that smell stuck up until a few days ago when I said "f*** it " and decided to begin the process of rinsing out this damned dye with dandruff shampoo.This dye is terrible.My roots are now blonde, half of my hair is faded green and the rest is the blue/green that it was supposed to be.I absolutely do not recommend this dye.This is so bad that I'd prefer splat instead of this.

For a back story I am a natural sandy brown and my hair is in a mohawk currently. So I purchased the iroiro neon blue and first I did a bleach kit as I mention darker natural hair as I wanted to get the full effects of the neon. So bleached first then onto the color. I applied the color and left it on for 45 minutes so that i would get the bright vibrant blue i wanted. 45 minutes later i wash dye out under cold water as warm will fade it, didnt want that. However I have been dying hair for 20+years so I'm experienced and know what I'm doing. I am almost a week out and I literally look like I used one of the 1q 0 washes dye because I havent washed it yet but it looks as if I've pretty much combed it right out. This is by far the worst hairdye I have ever used. I've ... MoreFor a back story I am a natural sandy brown and my hair is in a mohawk currently. So I purchased the iroiro neon blue and first I did a bleach kit as I mention darker natural hair as I wanted to get the full effects of the neon. So bleached first then onto the color. I applied the color and left it on for 45 minutes so that i would get the bright vibrant blue i wanted. 45 minutes later i wash dye out under cold water as warm will fade it, didnt want that. However I have been dying hair for 20+years so I'm experienced and know what I'm doing. I am almost a week out and I literally look like I used one of the 1q 0 washes dye because I havent washed it yet but it looks as if I've pretty much combed it right out. This is by far the worst hairdye I have ever used. I've used numerous brands and numerous different colors and I will never purchase this brand again. I would not recommend it as it does not do what it stands behind. Worst product ever.

I had this put in by my hair stylist. She did research before buying a green color. This was her first time doing both green and this brand. This is 350 Neon Green. I fell in love almost instantly when the color barely washed out of my hair when rinsing. It's so bright and very beautifully pigmented. The fade is absolutely stunning. And definitely is a 2 in 1 color taking less time to do a yellow to green fade in my hair. As it fades naturally. This one is also very UV reactive. I sat in the sun about 3hrs about 8 days and 1 wash later and it was so nest to see the yellow green color. And then have it turn a darker shade indoors. This is by far my most favorite color I have ever placed in my hair. I had her do a crown effect to my underlayment. With my natural color ... MoreI had this put in by my hair stylist. She did research before buying a green color. This was her first time doing both green and this brand. This is 350 Neon Green. I fell in love almost instantly when the color barely washed out of my hair when rinsing. It's so bright and very beautifully pigmented. The fade is absolutely stunning. And definitely is a 2 in 1 color taking less time to do a yellow to green fade in my hair. As it fades naturally. This one is also very UV reactive. I sat in the sun about 3hrs about 8 days and 1 wash later and it was so nest to see the yellow green color. And then have it turn a darker shade indoors. This is by far my most favorite color I have ever placed in my hair. I had her do a crown effect to my underlayment. With my natural color on top. And it's the perfect balance between the 2. It's been a month and 4 washes later. And I still cannot believe this is my hair now. Definitely recommended.

To start, I do NOT have bleached or treated hair! I didn't want to bleach my hair before using this product - I just simply wanted to add some fun color to my current color. My hair is a natural mousy-brown with some blonder natural highlights, and I've been told by stylists that my hair doesn't hold color well. To say this color is vibrant is an UNDERSTATEMENT. I had so much fun with this product, and even though my hair is loooong, I still only used one 4 oz. pack which is awesome. Because it's vegan, I left it in for about 3 hours - no itching, no irritation. My hair was SOFT as silk when I washed it out and it smelled really nice. The ONLY issue I have with this product is the wear time. It did fade, almost back to my normal color, after about 3.5 weeks. Could ... MoreTo start, I do NOT have bleached or treated hair! I didn't want to bleach my hair before using this product - I just simply wanted to add some fun color to my current color. My hair is a natural mousy-brown with some blonder natural highlights, and I've been told by stylists that my hair doesn't hold color well. To say this color is vibrant is an UNDERSTATEMENT. I had so much fun with this product, and even though my hair is loooong, I still only used one 4 oz. pack which is awesome. Because it's vegan, I left it in for about 3 hours - no itching, no irritation. My hair was SOFT as silk when I washed it out and it smelled really nice. The ONLY issue I have with this product is the wear time. It did fade, almost back to my normal color, after about 3.5 weeks. Could be from the shampoos I was using, could just be my hair type in general. Either way, it's an inexpensive way to play with color. Would still try again!

The color is so vibrant! Really stands out! In this photo, I have plum on top and pink on the bottom. Both are Iroiro. A little goes a long way! The color is thick and fully saturated my hair. I can’t wait to use this product again the next time I bleach it. It made my hair very soft, despite bleaching. It has lasted weeks! When I shampoo, everything is pink but the color hasn’t dulled. Great stuff!

This product worked wonderfully. I used L’Oreal colorista for brunettes to make a conditioner to put on my hair first. This is a true burgundy plum on medium brunettes. It came out so red I was impressed. Not that messy imo. My only regret is that this color looks better when I’m pale in winter. Can’t wait to tone it with a true violet. So far Amika violet toning drops are helping make it a bit less extreme. Great color payoff, environmentally friendly packaging, minimal damage. I did not put conditioner underneath to open my cuticle for scalp oil. Great technique for oily scalps. Love. Bought this from Sally’s it was affordable. Easy to stretch too.