Start your soft plastic lure fishing adventures without emptying your pockets thanks to the new purpose-built Bullseye rods. These new carbon-graphite composite rods offer a level of soft plastic lure casting performance that defies the low price. The Bullseye value starts with an attractive rod design finished with cork grips and a cushioned reel seat. The fast modern rod tapers are matched with a light-responsive guide design that combines to offer impressive casting distance and accuracy, plus ample fish fighting power.