This is a great ammonia free hair color. It's a hair color that's both vibrant and lasts upto 4 weeks. The color selection is vast and the formula is so easy to apply. What really impressed me was how gentle it was on my hair - no damage or dryness like I've experienced with other brands. The color payoff is incredible, my hair looks healthy and shiny, and the fade is subtle and even. loreal Inoa has won me over as a loyal customer. Highly recommend!"

Big fan!

I am definitely a new fan of this hair color. It covers grey so well. I was truly impressed. I love the smooth creamy texture it has. I feel like it applies better & feels better on the scalp than most hair color. My clients hair was sooooo shiny at the end of her appointment! Highly recommend

I will use this product in the future

L'Oreal Prefessional sent me the iNOA hair coloring set for free to sample because I participate in the BzzAgent sampling program. After sampling this product I will be purchasing for future use. The full coverage saturating formula was great with low to zero intoxicating fumes. Once processed and styled the rich vibrant color was amazing and sealed the deal with my decision making process to purchase in the future.

L'Oreal Inoa Coloration D Oxydation Ammonia Free Hair Colour 60g - 3 Dark Brown

My hairdresser uses this, but I am not sure the exact shade my hair is tinted dark brown, but I recall him asking the assistant to mix more than one Inoa colour so I bought this 3 and the shade 2, plus the peroxide developer massive 1L bottle back in May, but I was reluctant to use it in case I didnt get it right it didnt cover my white roots properly. Important to know that unlike the usual brands of hair colour you can buy from a chemist or supermarket this is just a tube of colour. You need to buy the Inoa developer peroxide separately and it needs to be the strength required for your colour i. e. for dark hair It is 20. After waiting for a long time my roots were c. 3 long and pearly, blinding white I finally decided to colour my own hair today, as I couldnt ... MoreMy hairdresser uses this, but I am not sure the exact shade my hair is tinted dark brown, but I recall him asking the assistant to mix more than one Inoa colour so I bought this 3 and the shade 2, plus the peroxide developer massive 1L bottle back in May, but I was reluctant to use it in case I didnt get it right it didnt cover my white roots properly. Important to know that unlike the usual brands of hair colour you can buy from a chemist or supermarket this is just a tube of colour. You need to buy the Inoa developer peroxide separately and it needs to be the strength required for your colour i. e. for dark hair It is 20. After waiting for a long time my roots were c. 3 long and pearly, blinding white I finally decided to colour my own hair today, as I couldnt look in the mirror anymore, but I am still not confident enough going out Postlockdown and coming in close contact with people in a salon. Messy and time consuming as per brilliant advice from a fellow Perfumes of London shopper, best use a kitchen scales to weigh 60g of developer peroxide once you have squeezed the 60g tube of colour or half of each tube, as I did into a bowl the result was salonlike and my hair is back to normal It has freed me from having to wear a wide Lycra band to cover my badgerlike roots during video calls or going for walks. My husband keeps saying that I look 10 years younger bless. . . . I should have done it a long time ago prepandemic, I had my roots done every three weeks, but I hadnt been to a hairdresser since 12 March until doing the colour myself today. I have now ordered a couple more tubes, for when those pesky roots start showing up again and I dont feel like having to wear a mask to have my hair done. The advice from fellow Perfumes of London shoppers on what strength peroxide developer to buy and the weighing of the colour developer right proportions was brilliant and invaluable.

L'Oreal Inoa Coloration D Oxydation Ammonia Free Hair Colour 60g - 5.35 Light Golden Mahogany Brown

Excellent product. I purchased a 6. 1 ash blonde for a brown hair effect. Its sold as a blonde but IS NOT A BLONDE you mix this to the exact same amount of activator. so 50 to 50 of each. mix well and leave it is quite an ash colour, which is perfect, as so many browns are orange, but note that does depend on what its going over if you have orange issues use a blue shampoo to accompany. I left my colour on for 25 minutes not the 40 recommended . This was long enough to colour any small greay areas, and make the hair go medium brown. I find if its left on for 40 it can go black but my hair is pourous I have purchased this colour many times with the 20 activator and would buy again.

Loved it!

The infinite shine, and all over conditioned feel after using this color on my clients hair was insane! I absolutely love getting new products to test out and this was one of my top faves!! The color was so beautiful and rich. I literally cannot get over it. The mixing ratio is so easy to follow and the developer and color mix so well. I'm honestly thinking of switching my whole color line over to this because I loved it so much.!!! I think I also love that it is ammonia free, so there's no harsh chemical smells. I can also use this on my super sensitive clients and they don't get a reaction and I can't ask for much more than that.

New formula review.

I had Inoa applied to my hair over the last 9 months in about 3 monthly intervals for root top up . Today my hairdresser had to re apply my root colour and use tubes of the old formula for my colour as the new formula tubes had not provided the coverage for grey. Its fine for now and I get trying to make a sustainable product but maybe some more testing required. I have an excellent hairdresser and am grateful they fixed the issue. Not sure what will happen when their old supply if my colour runs out.

Professional results

I have been coloring my hair at home for the past few years with this non ammonia product. It has practically no smell and very little skin staining. The coverage is also greats and lasts until my grey grows. This brand was recommended by my friends stylist during Covid when salons were shut down. I never went back to the salon as the results using this are great!!

Worth the wait

I am obsessed with INOA!!!! The creamy consistency make placement so much easier and cleaner, it's best if you "press" it into the hair instead of speading it on the hair strand. The ammonia free is a great conversation piece and selling point since all the craze is no harsh chemicals. It still has a slight chemical smell to it but not nearly as over powering and other brands.