The Love To Swaddle Up is the original and world's first swaddle that ingeniously allows your baby to sleep in his natural sleep position with arms up. Swaddled babies who have access to their hands settle better and sleep longer. They are able to self-soothe and are kept feeling snug and secure, free from being woken by the startle (Moro) reflex. Love To Swaddle Up is super-fast and easy to use. The genius twin zipper means no unwrapping for nappy changes or when being moved between cot and pram. Most importantly, Love To Swaddle Up helps your baby stay swaddled all night long! Easy to put on, even Dad will be a swaddle expert! Australia's best-selling swaddle has finally reached the UK. The ultimate essential item for new parents, Love To Swaddle Up is the original and innovatively designed, patented swaddle that is changing the way parents swaddle their baby, and literally changing their lives as everybody gets to enjoy better quality sleep. Swaddling is medically proven to help babies sleep. Swaddling babies with their arms up in the wing position is an easier, safer, more natural way to swaddle newborns. It makes it more difficult for your baby to roll onto their tummy, reducing the risk of sudden infant death syndrome (SIDS), and when they do start rolling, they may be able to use their arms to reposition their heads and release their airways. Developed in consultation with a number of childcare health experts, approved by INPAA (Infant and Product Association of Australia) and supported by extensive reviews of medical research studies, babies' health was the number one priority when developing the Love To Swaddle Up.