What It Is Our boldest, most vibrant color ever. This sumptuous formula dramatically boosts moisture levels while intensely rejuvenating lips, keeping them comfortable and conditioned—even after it's removed. Now in over 30 shades, with a sleek gold tube. It's luxury, redefined. Why It's Different Intensely rejuvenates lips, helping to visibly reduce the appearance of lip lines and relieve lip flaking. Plus, just one swipe delivers maximum-coverage color. How to Use Apply directly onto the lips from the tube or use the Retractable Lip Brush for a more precise application.