Throw it back to '89 with these women's 550 sneakers from New Balance. In a clean White colourway with Light Purple accents, these hoops-inspired kicks have a premium leather and synthetic upper keeping the OG design lines. They feature a tonal lace up fastening for a custom fit, as well as a padded ankle collar and tongue for locked-in comfort. Underfoot, these trainers are sat on a cushioned midsole with a grippy rubber outsole for total traction with every step. These iconic kicks are finished off with signature New Balance 550 branding throughout, including the legendary 'N' logos to the sidewalls.
Throw it back to '89 with these women's 550 sneakers from New Balance. In a clean White colourway with Light Purple accents, these hoops-inspired kicks have a premium leather and synthetic upper keeping the OG design lines. They feature a tonal lace up fastening for a custom fit, as well as a padded ankle collar and tongue for locked-in comfort. Underfoot, these trainers are sat on a cushioned midsole with a grippy rubber outsole for total traction with every step. These iconic kicks are finished off with signature New Balance 550 branding throughout, including the legendary 'N' logos to the sidewalls.
Throw it back to '89 with these women's 550 sneakers from New Balance. In a clean White colourway with Light Purple accents, these hoops-inspired kicks have a premium leather and synthetic upper keeping the OG design lines. They feature a tonal lace up fastening for a custom fit, as well as a padded ankle collar and tongue for locked-in comfort. Underfoot, these trainers are sat on a cushioned midsole with a grippy rubber outsole for total traction with every step. These iconic kicks are finished off with signature New Balance 550 branding throughout, including the legendary 'N' logos to the sidewalls.
Throw it back to '89 with these women's 550 sneakers from New Balance. In a clean White colourway with Light Purple accents, these hoops-inspired kicks have a premium leather and synthetic upper keeping the OG design lines. They feature a tonal lace up fastening for a custom fit, as well as a padded ankle collar and tongue for locked-in comfort. Underfoot, these trainers are sat on a cushioned midsole with a grippy rubber outsole for total traction with every step. These iconic kicks are finished off with signature New Balance 550 branding throughout, including the legendary 'N' logos to the sidewalls.
Last updated at 05/14/2026 15:30:47
New Balance Womens 550s - White and Lilac - WHITE/LILAC / UK 5
14-day returns
New Balance 550 White Lilac (Women's)
Delivery $34.95
New Balance Wmns 550 'White Lilac' | Women's Size 7
Delivery between 16–23 May $25
New Balance 550 White Lilac (Women's), UK 3.5
Delivery between 19–23 May $14.99
originally posted on asos.com
the shoe itself is very cute, my only problem is the fact that the first time i ordered a 9.5 as it didn’t specify mens/womens. Then when I got in a 6 and realized it must be a womens shoe I reordered it and got an 11.5 expecting to get a 9.5. Imagine my surprise when I actually get in a mens 8 and no where on the tag is an 11.5 size (what i ordered)…. so i will be returning AGAIN and checking another website to buy the same shoe.
originally posted on asos.com
I purchased these as a Christmas present. No where on the Asos listing did they specify the shoes are women’s sizes. The photo also looks very misleading as it is far more nude in real life rather than bright off white as advertised. Great shoe but not if you are after a men’s shoe or something white..
originally posted on asos.com
Love these shoes. I have quite narrow feet and these shoes actually fit me really well. I’m used to having to tighten shoes so much that they warp at the bottom but with these I don’t have that problem. They are definitely true to size. And have comfortable support inside that my old Nike airforces lack. So happy I bought these instead of new Nike shoes
| Color | White |
| Size | 37.5 |
| Material Upper | Leather |
| Material Sole | Rubber |
| Material Footbed | OrthoLite |
New Balance Womens 550s - White and Lilac - WHITE/LILAC / UK 5
14-day returns
New Balance 550 White Lilac (Women's)
Delivery $34.95
New Balance Wmns 550 'White Lilac' | Women's Size 7
Delivery between 16–23 May $25
New Balance 550 White Lilac (Women's), UK 3.5
Delivery between 19–23 May $14.99
the shoe itself is very cute, my only problem is the fact that the first time i ordered a 9.5 as it didn’t specify mens/womens. Then when I got in a 6 and realized it must be a womens shoe I reordered it and got an 11.5 expecting to get a 9.5. Imagine my surprise when I actually get in a mens 8 and no where on the tag is an 11.5 size (what i ordered)…. so i will be returning AGAIN and checking another website to buy the same shoe.
I purchased these as a Christmas present. No where on the Asos listing did they specify the shoes are women’s sizes. The photo also looks very misleading as it is far more nude in real life rather than bright off white as advertised. Great shoe but not if you are after a men’s shoe or something white..
Love these shoes. I have quite narrow feet and these shoes actually fit me really well. I’m used to having to tighten shoes so much that they warp at the bottom but with these I don’t have that problem. They are definitely true to size. And have comfortable support inside that my old Nike airforces lack. So happy I bought these instead of new Nike shoes
Excellent sneaker. I love everything about it. However I had to return and reorder because Asos didn't list or describe this is a women's sneaker. Additionally Asos PLEASE STOP shipping sneakers in a plastic bag. YOU ARE NOT PROTECTING THE PRODUCT. Pics of the box these shoes came in are attached.
I ordered a women’s size 9 thinking that’s the size I would get because everyone is ordering them thinking it’s men sizing, well I got them in a women’s size 7! The customer service chat wasn’t helpful and couldn’t answer my question when I asked them what size I should order. So I ordered 2 more sizes hopefully one of them is correct. If not I will just give up!
I purchased online and picked up in store. Love the returns policy in the case they weren't the right fit. They came straight home with me. I love them, the fit, the pop of colour and the style. They are very comfortable and I have worn them daily since purchasing them
Needed a new classic shoe that would match with everything. They’re so comfy once you break them in. They’re a sundae narrow and very stiff at first but after 1 day of wear they fit really well. Honestly I went a half size up after reading the reviews, but after breaking them in I don’t think I needed to as they’re a little bit loose now and I have to tighten the laces to keep them from slipping. Overall a great purchase and would definitely buy another pair!
I love these shoes so much and got compliments on them the first time I wore them! Overall they’re really comfortable, but I wish I would’ve sized up one size. They originally felt fine when trying on, so I didn’t in fear of them being too clunky. But now after wearing them a few times I wish I did. They’re not too small to wear, just would’ve been a little more comfy if I did. I usually wear a 7.5 and should’ve gotten an 8.
Comfiest sneakers I own. Perfect neutral color. Can dress them up/down. I can walk in them all day. They are slightly big but not a big deal thick socks can fix that. I got my true size 6 but I truly believe a 5.5 might fight perfect. Highly recommend specially for the colder weather.
After I had placed my order for this pair, I was a little worried about how it would fit due to the suggested size adjustments per the New Balance site. (the site says for my pair that a 9.5 W would convert to a 9M for this 550)I wear a US M 8, so I went with what has been my usual 9.5 W conversion for other women's exclusive sneakers I have ordered in the past. This is my first time ordering a women's exclusive model with New Balance. It came as a huge relief that it was a perfect 1:1 fit. I've owned a couple of different colorways of 550s (the BB550HL1, the BB550WA1, and the BB550A3); and while those are also true-to-size and really well-fitting, this pair feels even more snug and secure. The notorious "heel slippage" issue is practically non-existent with this ... MoreAfter I had placed my order for this pair, I was a little worried about how it would fit due to the suggested size adjustments per the New Balance site. (the site says for my pair that a 9.5 W would convert to a 9M for this 550)I wear a US M 8, so I went with what has been my usual 9.5 W conversion for other women's exclusive sneakers I have ordered in the past. This is my first time ordering a women's exclusive model with New Balance. It came as a huge relief that it was a perfect 1:1 fit. I've owned a couple of different colorways of 550s (the BB550HL1, the BB550WA1, and the BB550A3); and while those are also true-to-size and really well-fitting, this pair feels even more snug and secure. The notorious "heel slippage" issue is practically non-existent with this pair. While it may take a couple wears to break in, this is a pair I know I will enjoy bringing out.If you are traditionally a medium width in your New Balance sneakers, I would recommend going true-to-size when it comes to this specific model (the BBW550PA).Also, I'm a sucker for suede and the suede on this pair looks great on this sneaker. New Balance knocked it out of the park with this CW. One of my favorite recent sneaker purchases.
| Color | White |
| Size | 37.5 |
| Material Upper | Leather |
| Material Sole | Rubber |
| Material Footbed | OrthoLite |
