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New Balance 550 - White - 9
New Balance 550 - White - 9
New Balance 550 - White - 9
New Balance 550 - White - 9
New Balance 550 - White - 9
New Balance 550 - White - 9

New Balance 550 - White - 9

Throw it back to '89 with these men's 550 sneakers from New Balance. In a clean White colourway with Tan accents, these hoops-inspired kicks have a premium leather and synthetic upper keeping the OG design lines. They feature a tonal lace up fastening for a custom fit, as well as a padded ankle collar and tongue for locked-in comfort. Underfoot, these trainers are sat on a cushioned midsole with a grippy rubber outsole for total traction with every step. These iconic kicks are finished off with signature New Balance 550 branding throughout, including the legendary 'N' logos to the sidewalls.

Throw it back to '89 with these men's 550 sneakers from New Balance. In a clean White colourway with Tan accents, these hoops-inspired kicks have a premium leather and synthetic upper keeping the OG design lines. They feature a tonal lace up fastening for a custom fit, as well as a padded ankle collar and tongue for locked-in comfort. Underfoot, these trainers are sat on a cushioned midsole with a grippy rubber outsole for total traction with every step. These iconic kicks are finished off with signature New Balance 550 branding throughout, including the legendary 'N' logos to the sidewalls.

Size:

1½
2
3
3½
4
4½
5½
5

New Balance 550 - White - 9

Throw it back to '89 with these men's 550 sneakers from New Balance. In a clean White colourway with Tan accents, these hoops-inspired kicks have a premium leather and synthetic upper keeping the OG design lines. They feature a tonal lace up fastening for a custom fit, as well as a padded ankle collar and tongue for locked-in comfort. Underfoot, these trainers are sat on a cushioned midsole with a grippy rubber outsole for total traction with every step. These iconic kicks are finished off with signature New Balance 550 branding throughout, including the legendary 'N' logos to the sidewalls.

Throw it back to '89 with these men's 550 sneakers from New Balance. In a clean White colourway with Tan accents, these hoops-inspired kicks have a premium leather and synthetic upper keeping the OG design lines. They feature a tonal lace up fastening for a custom fit, as well as a padded ankle collar and tongue for locked-in comfort. Underfoot, these trainers are sat on a cushioned midsole with a grippy rubber outsole for total traction with every step. These iconic kicks are finished off with signature New Balance 550 branding throughout, including the legendary 'N' logos to the sidewalls.

6
6½
7
7½
8
8½
9½
10
10½
11
11½
12
13
14
15
17
37½
38
38½
39
39½
40½
41½
42
42½
43
43½
44
44½
45
46½

Price comparison

Price data powered by pricesAPI.io

Last updated at 03/21/2026 17:30:31

GOAT

$189.40

New Balance 550 'Incense' | Tan | Men's Size 9

Delivery between 23–30 Mar $25

StockX

$215.00

New Balance 550 White Incense Driftwood

Delivery $34.95

Price history

Price history

Reviews

Disappointed.
25 December 2023Omar

originally posted on newbalance.com

Extremely disappointed. I LOVE the way these shoes look. On my first day of wearing it they began to crease slightly (as expected), but my right show creased in a way that every time I stepped foot it felt like I was being stabbed by my own shoe. It became unbearable to walk and it ruined my day. I got these as a birthday present that I can't even enjoy anymore.

Good, small QC issue
30 December 2023Kiwiura

originally posted on hibbett.com

Good fit and shipping, small QC issues regarding suede, glue and sew, nothing out of the ordinary that you wouldn’t find for mass produced shoes. Shipped relatively quick using USPS. No half sizes but fit 12 and 13s. Can’t complain with the discounted sale.

Jams my toes
9 February 2024Marc A

originally posted on newbalance.com

I love the colors and comfort. However, as i wore it today, the crease point where my toe resides get jammed every step i take.its so weird because i have no issue on my right foot. it was so bad i basically limped my way around.this is really unfortunate, i really like the color and comfort, but this is painful.

Price comparison

Updated 17 days ago
GOAT

$189.40

New Balance 550 'Incense' | Tan | Men's Size 9

Delivery between 23–30 Mar $25

StockX

$215.00

New Balance 550 White Incense Driftwood

Delivery $34.95

Price history

Price history

Reviews

Disappointed.
25 December 2023

Extremely disappointed. I LOVE the way these shoes look. On my first day of wearing it they began to crease slightly (as expected), but my right show creased in a way that every time I stepped foot it felt like I was being stabbed by my own shoe. It became unbearable to walk and it ruined my day. I got these as a birthday present that I can't even enjoy anymore.

Omar originally posted on newbalance.com
Good, small QC issue
30 December 2023

Good fit and shipping, small QC issues regarding suede, glue and sew, nothing out of the ordinary that you wouldn’t find for mass produced shoes. Shipped relatively quick using USPS. No half sizes but fit 12 and 13s. Can’t complain with the discounted sale.

Kiwiura originally posted on hibbett.com
Jams my toes
9 February 2024

I love the colors and comfort. However, as i wore it today, the crease point where my toe resides get jammed every step i take.its so weird because i have no issue on my right foot. it was so bad i basically limped my way around.this is really unfortunate, i really like the color and comfort, but this is painful.

Marc A originally posted on newbalance.com
Looks great! True to size!
6 June 2023

Sizing: first impression was "oops! They're to narrow, I should go half size up". But actually when I walk in them few minutes I changed my mind. Length wise they're perfect. And actually my foot lift out which is a bit annoying, so definitely it was a good decision go true to size. Half size down will be to tight. Shoes looks really nice, and this combo with green is a pure Perfection

Patsy originally posted on asos.com
Lovely looking trainers
8 March 2023

I got these two weeks ago as I've wanted them since they came out and finally got them in my size on asos. They are lovely in person and were comfortable overall. Only thing is they are a little sore at the big toe joint due to the thicker leather just before the big toe which causes some creasing. Hoping it will ease off. Just different to the 530s which I can wear all day right away but that is as the 550s are full leather.

Morgan originally posted on asos.com
Pretty mid
29 February 2024

from all the ruckus online abt these shoes I thought they were gonna be the best sneakers i set my eyes on but theyre pretty mid. they look kinda ugly from the top. Also idk if its maybe because I just have small feet (eu 39??) but they looked really small, felt small too. Anyhow might just be a personal preference lol.

bush originally posted on asos.com
READ BEOFRE BUYING : Very bad quality, nice design
6 January 2024

I bought this a month ago and was so happy with my purchase. For £120 you expect good quality products… not even in a week of having these the tongue in my right shoe under the laces has come clean off. No tear sound when coming off either. I was putting on the shoe and as you do you adjust the tongue and it comes clean off. Very disappointing for the price. It is like the tongue was never attached properly.

Claire originally posted on asos.com
These are BB550. Nice but not what is in the description
4 August 2023

These are nice looking shoes, the color way I was looking for. They definitely need to be broken in a bit and I suspect they will not be as comfortable as some of my other new balance but they are still good. My biggest complaint and what I want others to know is these are BB550 not the regular 550. The main difference I think is the toebox is/looks longer then the regular. I am keeping them because I can’t find the color way in the regular right now but it is something to know!

Rachael originally posted on asos.com
This jams into my toe. Very painful
8 February 2024

I was really excited for this shoe to arrive, I love the colorway. I suppose i should have looked into it.Every time I walk the crease point jams into the part where my big toe bends, and causes so much pain I pretty much limped my way today.It's so weird because this happens to my left foot but my right foot is fine. Its really comfortable compared to what I've worn, but I cant wear this.

Marc1212 originally posted on newbalance.com
Wrong Size! Didn’t get a full refund!
20 December 2023

Entered size 12 on website, but printed invoice and shoes arrived in size 11. Couldn’t fit, then once returned I was charged for whatever reason. The fact that you can’t exchange sizes, and you charge people for returned items is terrible business. Will never be purchasing again.

None originally posted on asos.com