Introducing the Shu Uemura Unlimited breathable lasting foundation SPF 24 in shade #754 Medium Beige, your new must-have for flawless, radiant skin. This lightweight, waterproof foundation is expertly crafted to provide long-lasting wear while adhering beautifully to your skin. Its unique spreadable and stretchable texture ensures seamless blending, delivering a fresh and natural appearance that moves with you throughout the day. Ideal for all skin types, this foundation features key ingredients like Japanese organic rice extract, which works to eliminate dullness and ensure your color remains true and vibrant. The innovative sponge-like powders absorb excess sebum and sweat, allowing for a shine-free complexion that lasts for up to 16 hours, even in the heat and humidity. With SPF 24 PA+++, this formula not only enhances your natural skin tone but also offers essential protection against harmful sun rays. The semi-matte finish gives you a polished look without feeling heavy or cakey. Plus, the extensive range of shades is designed specifically to flatter Asian skin tones, making it easier than ever to find your perfect match. Elevate your makeup routine with Shu Uemura, a brand renowned for its commitment to quality and innovation in beauty. Experience the difference today and enjoy beautifully radiant skin that lasts!
Introducing the Shu Uemura Unlimited breathable lasting foundation SPF 24 in shade #754 Medium Beige, your new must-have for flawless, radiant skin. This lightweight, waterproof foundation is expertly crafted to provide long-lasting wear while adhering beautifully to your skin. Its unique spreadable and stretchable texture ensures seamless blending, delivering a fresh and natural appearance that moves with you throughout the day. Ideal for all skin types, this foundation features key ingredients like Japanese organic rice extract, which works to eliminate dullness and ensure your color remains true and vibrant. The innovative sponge-like powders absorb excess sebum and sweat, allowing for a shine-free complexion that lasts for up to 16 hours, even in the heat and humidity. With SPF 24 PA+++, this formula not only enhances your natural skin tone but also offers essential protection against harmful sun rays. The semi-matte finish gives you a polished look without feeling heavy or cakey. Plus, the extensive range of shades is designed specifically to flatter Asian skin tones, making it easier than ever to find your perfect match. Elevate your makeup routine with Shu Uemura, a brand renowned for its commitment to quality and innovation in beauty. Experience the difference today and enjoy beautifully radiant skin that lasts!
Introducing the Shu Uemura Unlimited breathable lasting foundation SPF 24 in shade #754 Medium Beige, your new must-have for flawless, radiant skin. This lightweight, waterproof foundation is expertly crafted to provide long-lasting wear while adhering beautifully to your skin. Its unique spreadable and stretchable texture ensures seamless blending, delivering a fresh and natural appearance that moves with you throughout the day. Ideal for all skin types, this foundation features key ingredients like Japanese organic rice extract, which works to eliminate dullness and ensure your color remains true and vibrant. The innovative sponge-like powders absorb excess sebum and sweat, allowing for a shine-free complexion that lasts for up to 16 hours, even in the heat and humidity. With SPF 24 PA+++, this formula not only enhances your natural skin tone but also offers essential protection against harmful sun rays. The semi-matte finish gives you a polished look without feeling heavy or cakey. Plus, the extensive range of shades is designed specifically to flatter Asian skin tones, making it easier than ever to find your perfect match. Elevate your makeup routine with Shu Uemura, a brand renowned for its commitment to quality and innovation in beauty. Experience the difference today and enjoy beautifully radiant skin that lasts!
Introducing the Shu Uemura Unlimited breathable lasting foundation SPF 24 in shade #754 Medium Beige, your new must-have for flawless, radiant skin. This lightweight, waterproof foundation is expertly crafted to provide long-lasting wear while adhering beautifully to your skin. Its unique spreadable and stretchable texture ensures seamless blending, delivering a fresh and natural appearance that moves with you throughout the day. Ideal for all skin types, this foundation features key ingredients like Japanese organic rice extract, which works to eliminate dullness and ensure your color remains true and vibrant. The innovative sponge-like powders absorb excess sebum and sweat, allowing for a shine-free complexion that lasts for up to 16 hours, even in the heat and humidity. With SPF 24 PA+++, this formula not only enhances your natural skin tone but also offers essential protection against harmful sun rays. The semi-matte finish gives you a polished look without feeling heavy or cakey. Plus, the extensive range of shades is designed specifically to flatter Asian skin tones, making it easier than ever to find your perfect match. Elevate your makeup routine with Shu Uemura, a brand renowned for its commitment to quality and innovation in beauty. Experience the difference today and enjoy beautifully radiant skin that lasts!
Last updated at 06/10/2026 00:55:52
Shu Uemura Unlimited Breathable Lasting Foundation SPF 24 - # 674 Light Shell 35ml
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
shu uemura Unlimited Breathable Lasting Foundation SPF 24 PA+++ 35ml, #584 Fair Sand
Free delivery between Thu – Fri
Shu Uemura Unlimited Lasting Fluid Foundation 35ml | Tokyo Beauty Box 584
Delivery $25.41
Shu Uemura Unlimited Breathable Lasting Foundation SPF 47 - # 674 35ml 674 / 35ml
Delivery $10
Shu Uemura Unlimited Breathable Lasting Foundation SPF 47 - # 584 35ml 35ml
Delivery $10
Shu Uemura Unlimited Breathable Lasting Foundation SPF 47 - # 674 35ml
Delivery $9.95
Shu Uemura Unlimited Breathable Lasting Foundation SPF 24 - # 674 Light Shell 35ml/1.18oz
14-day returns
Shu Uemura Unlimited Breathable Lasting Foundation SPF 47 - # 584 35ml
Free delivery
Shu Uemura Unlimited Breathable Lasting Foundation SPF 47 - # 674 35ml
Delivery $9.95
Shu Uemura Unlimited Breathable Lasting Foundation SPF 47 - # 674 35ml
Delivery $9.95
originally posted on lazada.com.my
Semi-matte finish for a natural look, and the longer you wear, the more natural it becomes. Suitable for combination skin. However, it needs to apply pressed powder more often if compared to Makeup Forever HD skin foundation. MUF tends to stay more matte than SU. SU looks more natural then MUF.
originally posted on shopee.sg
Formulation:good for combination skinSuitability:combination skinPerformance:great price point and coverageI think this is a highly raved product and I got it at cheaper than retail! Good coverage but of course will melt if u have oily skin if weather is hot, but not cakey or heavy. V natural
originally posted on sephora.nz
I watch some reviews from xiaohongshu and they said this is good for oily skin and estee lauder’s DW is good for dry skin. I have oily skin but this is too drying? I have Estée and it’s perfect for me. I bought shu to try too but it disappoints. It dries up instantly before I spread around the face. It leaves a mark when touched and it’s not lasting. My whole foundation feels like it’s almost gone by 2 hours in the day. I bought 574 and it’s still too dark for me, they didn’t allow to try in store anymore due to covid. How would I know what colours suits me?!
| Skin type | All |
| Finish type | Matte |
| Product dimensions | 8 x 5.2 x 4.8 cm; 190 Grams |
| Product benefits | Long-lasting |
Shu Uemura Unlimited Breathable Lasting Foundation SPF 24 - # 674 Light Shell 35ml
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
shu uemura Unlimited Breathable Lasting Foundation SPF 24 PA+++ 35ml, #584 Fair Sand
Free delivery between Thu – Fri
Shu Uemura Unlimited Lasting Fluid Foundation 35ml | Tokyo Beauty Box 584
Delivery $25.41
Shu Uemura Unlimited Breathable Lasting Foundation SPF 47 - # 674 35ml 674 / 35ml
Delivery $10
Shu Uemura Unlimited Breathable Lasting Foundation SPF 47 - # 584 35ml 35ml
Delivery $10
Semi-matte finish for a natural look, and the longer you wear, the more natural it becomes. Suitable for combination skin. However, it needs to apply pressed powder more often if compared to Makeup Forever HD skin foundation. MUF tends to stay more matte than SU. SU looks more natural then MUF.
Formulation:good for combination skinSuitability:combination skinPerformance:great price point and coverageI think this is a highly raved product and I got it at cheaper than retail! Good coverage but of course will melt if u have oily skin if weather is hot, but not cakey or heavy. V natural
I watch some reviews from xiaohongshu and they said this is good for oily skin and estee lauder’s DW is good for dry skin. I have oily skin but this is too drying? I have Estée and it’s perfect for me. I bought shu to try too but it disappoints. It dries up instantly before I spread around the face. It leaves a mark when touched and it’s not lasting. My whole foundation feels like it’s almost gone by 2 hours in the day. I bought 574 and it’s still too dark for me, they didn’t allow to try in store anymore due to covid. How would I know what colours suits me?!
Although the color is a bit light for my skin, it doesn't feel fake because the tone is matching. All the korean foundation are too light for my skin and european/american brands don't have my tone. This is my favorite foundation I have so far. It gets dry easily so apply quickly. It stays on you throughout the day
I have been searching for oil controlling, non comedogenic foundation for my oily combination and acne prone skin. After trying this foundation with Nars light reflection foundation for half face comparison, the results was distinct. For the side with Shu Uemura foundation, my face remains shine free while the side with Nars foundation was very shiny after a few hours of wear. I pair it with Laura Mercier loose powder and Sephora setting spray, I didn't need to do a lot of blotting throughout the day. The foundation shade matches my skin tone of my neck better than my Nars foundation in Mont Blanc (it was tad bit pinkish compared to my neck but was a perfect match for my face, my skin tone on my face is more rosy while my neck has slight yellowish warm tone). Really ... MoreI have been searching for oil controlling, non comedogenic foundation for my oily combination and acne prone skin. After trying this foundation with Nars light reflection foundation for half face comparison, the results was distinct. For the side with Shu Uemura foundation, my face remains shine free while the side with Nars foundation was very shiny after a few hours of wear. I pair it with Laura Mercier loose powder and Sephora setting spray, I didn't need to do a lot of blotting throughout the day. The foundation shade matches my skin tone of my neck better than my Nars foundation in Mont Blanc (it was tad bit pinkish compared to my neck but was a perfect match for my face, my skin tone on my face is more rosy while my neck has slight yellowish warm tone). Really recommend oily acne-prone skin girlies to try out the shade range at Shu Uemura beauty counter and get it at Sephora. I will definitely repurchase this.
Have bought this foundation countless time, love it! It's lightweight yes oil controlling at the same time. Not the best coverage, but love its lightweight formula.
I've used much more expensive cream foundation which is better than this product (luminous and healthy natural skin effect) . the product works well but don't have the wow factor for me. it does correct the skin tone but don't have a transformational effect. but the price point is much more reasonable than other brands so I think it's still worth buying for everyday use
I am dry skin, and this foundation is the best foundation I have tried so far. The foundation don't oxidize very quickly, it can last for at least half a day. After oxidized, it looked so natural on my skin. ( other foundation if oxidized will make you look dull.) the coverage of this foundation is fairly good for it's natural look! I think the coverage is better than the NARS(ĺ°Źć–ąç“¶) and MUF reboot! definitely will purchase again!
| Skin type | All |
| Finish type | Matte |
| Product dimensions | 8 x 5.2 x 4.8 cm; 190 Grams |
| Product benefits | Long-lasting |