Ugly Stik Gold SP702UL Spinning Rod: Ugly Stik Gold series is synonymous with strength and sensitivity - Ugly Stik rods have legendary strength and sensitivity, representing an extremely durable, dependable and practical rod that will serve you well for many seasons. Newly engineered Ugly Stik Howald process featuring Triple Built construction around an internal fiberglass core. Parallel fibres infused with pigmented polyester resin creates a strong yet sensitive rod with better balance that is virtually indestructible. The latest inter-core laminate is an innovative design process that surrounds the graphite shaft fibres in the outer walls with a rigid-wrap structure. Ugly Stik Gold series are equipped with a full Fuji New Concept Guide. Specially designed with higher supports for tangle free fishing. The guides are finished with a Fuji exclusive black polished stainless steel frame with Aluminium Oxide insert within a deep pressed frame. Utilizing Fuji BLVOG, BSVOG and BNOG guides across all ranges covering lightweight/Heavy duty/Super Heavy-Duty fishing applications. Fuji reel DPS graphite & Fuji TCS trigger reel seats are incorporated throughout the Ugly Stik Gold range. Finished with comfortable tapered grips with Ugly Stik etched into the EVA and a slick new gloss finish, Ugly Stik Gold never looked so good.