Since 2005, VEJA has been creating sneakers in a different way, mixing social projects, economic justice, and ecological materials. VEJA uses Brazilian and Peruvian organic cotton for the canvas and laces, Amazonian rubber for the soles, and various innovative materials conceived in recycled plastic bottles or recycled polyester. TheV-10 has a bovine ChromeFree leather that is smooth and light. Coming from farms located in the south of Brazil (Rio Grande do Sul), it undergoes an innovative tanning process where no chrome, heavy metals, or dangerous acids are involved. By simplifying the tanning process, the use of chemicals and energy is limited. Water use is reduced by approximately 40% and salt by 80%. After tanning, the water is recyclable.