Our boldest, most vibrant color ever. This sumptuous formula dramatically boosts moisture levels while intensely rejuvenating lips, keeping them comfortable and conditioned—even after it’s removed. Now in over 40 shades, with a sleek gold tube. Nourishes lips while maintaining an all day colour finish. It's luxury, redefined. Award Winner! Winner at Image Beauty Awards, April 2016. Apply directly onto the lips from the tube or use the Retractable Lip Brush for a more precise application.